Wednesday, October 26, 2016

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Road to Relevance: 5 Strategies for Competitive Associations


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Road to Relevance: 5 Strategies for Competitive Associations

Title:Road to Relevance: 5 Strategies for Competitive Associations
Author:Harrison Coerver
Rating:4.67 (978 Votes)
Asin:0880343567
Format Type:Hardcover
Number of Pages:176 Pages
Publish Date:2013-03-01
Genre:

Use insights from Road to Relevance to help move your organization to greater discipline, focus, and value. Framed by five key strategies, Road to Relevance is a guide to competitive advantage. The five strategies and related disciplines are clearly defined, and their execution is explained and illustrated through examples. Among other takeaways, you'll learn

  • how to identify strengths that deserve a concentration of resources
  • the value of a coordinated product and service portfolio and how to achieve one
  • the negative effect that marginal or underperforming activities have on your organization and ways to abandon them
Road is the followup and complementary companion to the bestsellingRace for Relevance: 5 Radical Changes for Associations , which identified six challenges that forever changed the association environment and five needed changes. Picking up where Race left off, authors Harrison Coerver and Mary Byers, CAE, provide re

Editorial : About the Author Harrison Coerver is president of Harrison Coerver & Associates, a management consulting firm that specializes in strategy and planning for trade associations, professional societies, and other tax-exempt membership organizations. In the last 25 years, Harrison has consulted with more than 1,200 associations in strategy, planning, marketing, and management. Mary Byers, CAE, formerly a senior-level association executive, is a consultant and professional speaker. She helps groups gain clarity and focus through leadership conference training, facilitating strategic planning retreats, assisting boards, committees and work groups, and helping association staff and volunteers talk through tough issues.

There are a few times the story got slow, but these sections are filled with much needed information. There is no single diagram or photo indicating the proper or correct layout of the components on the dash. The author have written this book and explained very well for us not to get confused on using it. This novel is an epic in every sense of the word. Focus on the inches, not the pounds. Many of these proceeding by today's standards would be considered a "kangaroo court" and often the witnesses were previously discredited. It is a fairly quick read providing some recognizable names and memorable occurrences. It's a good book. And the tips and techniques can be used for any exercise scenario - not just cyber.. I am a school counselor and use it with my elementary students. My body fat percentage is down from 33-35% to 26-28%. Her comforting tone lures us into exploring the facets that make us most human by describing their musical counterparts. Still, I think I'll keep my copy as a c

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